GOOGLE “Woodward Throwbacks: Building a sustainable business”
Woodward Throwbacks is a passion project turned business. Developed by Detroit residents, Bo Shepherd and Kyle Dubay as a way to furnish their apartments and clean up Detroit streets. From riding their bikes around the city searching for reusable materials to operating a nationwide brand that now employs several Detroit locals, this story is about recognizing opportunity and believing in yourself.
When COVID hit, they had to close their showroom. But they quickly got everything up on their website, and figured out how to use digital tools to start selling their pieces across the country.
CINEMATOGRAPHER: DRAKE HARTHUN, Working Class Film
1ST AD: TRAVIS YARRINGTON, WOrking Class Film
PRODUCER: ALLY GNESIN
GOOGLE Creative Labs
CD: Bridget Prophet
Producer: Lindsey Wood