POWER THROUGH.
Dramatizing the moment that unifies amateur and professional athletes alike: the point when they feel they can’t go on, when they hit the dreaded ‘wall’ and need that push to Power Through. This film draws its inspiration from those special athletes, whose belief and motivating inner-voice propel athletes past breaking point to breaking through. Powerade rehydrates in those moments of need, replenishing the spirit with renewed determination. Both encourage amateur and professional athletes to "Power Through" those tough moments to achieve their sporting ambitions.
Team GB's Olympic heptathlete Louise Hazel features prominently at the finish line.
CINEMATOGRAPHER: STEVE ANNIS
EDITOR: STEPHEN SORA, Saints
PRODUCER: SALLI ZILLES