The Craftsmen.
The fine attention to detail and craft of making a mattress by hand is worthy of a multitude of pride. As human beings, we have a fascination with where our products come from and who made them. To us, knowing exactly where they came from is increasingly important – especially as we continue to pursue the highest quality for our health and well-being.
The opportunity to re-brand a revered company such as Stearns & Foster from the perspective of your craftsmen is very exciting. The ability to engage an audience through authentic voices gains the viewer’s confidence in a deeper way. Giving the audience a glimpse of how the inner mechanisms really work can be fascinating in the right hands. Capturing how these beds are made along with our craftsmen’s drive to perfection will take our viewers on a cinematic journey.
What struck me most about the shoot was meeting all the fine people from Albany, North Carolina and Los Angeles - the master craftsmen. The Stearns & Foster crew genuinely love what they do – it matters to them and they take tremendous pride in their work. That’s what really reosonated with me. It’s the human element that weaves not only the bed together, but our story as well.
CINEMATOGRAPHER: CHRIS SAUL
EDITOR: CATHERINE BULL, spotwelders